About Symphony

As they say, the clue is in the name. We’re all about improving your firm’s performance by getting everything ‘playing’ together. CRM, legacy systems, disparate platforms – we analyse, harmonise and optimise.

Since1999 Symphony has been partnering Accountants, Consultants and other professional services firms, initially in practice management software solutions. Overtime we have evolved to develop holistic, across-platforms expertise.

It’s a best of both worlds capability – mixing technical software and network disciplines with a consultative capacity to strategize for overall company systems.

We see it time and again. When a firm’s systems are truly integrated – CRM, legacy systems, various platforms – and when access is easy to data from across the organisation, your people have the means and freedom to build their all-important customer relations. They’re far more enabled to have those opportunity conversations, with both prospects and existing clients. 

Relationships are business

Just as crucially, Symphony has grown on the basis of relationship building with absolute transparency. We’re honest and open, always ready to provide realistic opinions and advice. Symphony gives you the whole picture. Our analysis will clearly identify what’s good, bad or indifferent in your existing set up, and precisely define the solution.

 “The reality is that everybody makes mistakes. The issue isn’t whether you will make them, it’s what you will do about them. It’s whether you will choose the path of humility and courage or the path of ego.” Steven Covey.

Building long term relationships founded in trust. This is what defines Symphony and our journey.



Back in 2012 we recognized that business transformation was not going to evolve from traditional practice management or marketing platforms so we set out to deliver a way forward. The Symphony approach offers a broad spectrum of solutions that enable professional service firms to remove the forces that are restraining business performance and enable focus on those that drive the future. In a nutshell its doing things right with the right things.

Brian Coventry Brian Coventry CEO, Symphony

Meet the team

Our team draws together some remarkable people, individuals with the skills and experience to help your firm make the most of the rapidly transforming data integration landscape.

  • Brian Coventry

    Brian Coventry

    Chief Executive Officer

    I enjoy working with enthusiastic and driven people supporting entrepreneurial success. Applying experience and knowledge of business, strategy and management - gained from different countries and cultures - helps others to see a forward path, revealing options and value improvements. A key focus for me is to research and lay out facts in language and terminology that others find easy to understand. It is essential to bring teams into a discussion on change, to help define a solution and then work with them to make it a reality.

  • Phil Lowe

    Phil Lowe

    Chief Operating Officer

    Over the last 30 years, I’ve been fortunate to have the opportunity to work on some ground-breaking, innovative technology projects around the world.  Sometimes supportive of established incumbents like newspaper groups or accounting firms; sometimes disruption plays in online marketing, recruitment or payroll.  But, always alongside remarkable people.  I’m excited to be working with the talented people at Symphony to deliver practical innovation into our clients and their clients’ businesses.

  • Colin McCoy

    Colin McCoy

    Chief Financial Officer

    As the CFO for the Symphony Group, I draw on considerable corporate finance and financial management experience with particular focus on small medium companies and their growth strategies. I’m a Chartered Accountant and CEO of medium sized professional services firm that I returned to having worked with BDO and Andersens. I have a keen eye for solutions that will make a difference to a professional service firm and those that won’t, and for those that do, focusing on supporting the business transformation challenges facing the Firm.

  • Greg Mackey

    Greg Mackey

    Development

    I am driven by the challenge to make IT systems work to deliver great outcomes. The systems and software we work with have tremendous potential, I enjoy applying my skills to getting the best from them and our team for our clients’ benefit. My background involves transitions in industry and career, from Hospitality to Information Technology, which give me a broad base of understanding and experience of systems, service delivery, and team collaboration.

  • Neil Conacher

    Neil Conacher

    Senior Consultant

    My key focus is to ensure our clients gain maximum potential from their use of our solutions in a reliable and safe environment. For me, this means an exciting mix of engaging with people, understanding business scenarios and challenges, and working with a variety of tools to deliver outcomes which meet the needs of our clients. 

    My long experience in the professional services sector has allowed me to gain insight to both the challenges and opportunities present in an industry which is characterised by complexity and diversity. I value a team approach which allows individuals to express themselves while bringing their skill and knowledge to the solution.

Different values, different thinking

We believe in clarity, fairness, transparency. That’s how we build strong relationships, and solutions which fulfil your aims in every respect.

Value 1

Exceeding high professional standards

This applies to every aspect of the services we offer. From award winning software to the ways we maintain communication with you, Symphony takes the view that we can always push beyond the norm. So long as change continues to happen, we’ll continue to stretch our capabilities, regarding high standards as the standards to beat. 

Value 2

Deploying user-centric CRM

For us the whole point of CRM is to make it so completely useable and useful that your people embrace it enthusiastically. The technicalities of reaching that point may be complex, but the goal is more than worth the effort. CRM remains a ‘sleeping giant’ in most firms; partnering with Symphony will release its huge potential as a valuable business tool all your teams can fully engage with.

Value 3

We believe in the 100% conversation, responsibility, no blame or judgement

Symphony’s business ethos is one of complete transparency and honesty. In our view there’s no more efficient way to meet a challenge than by addressing issues with candour. Everyone needs to see the full picture - ‘warts and all’ - for problems to be solved quickly and fully. Blame is unproductive; being economic with the truth is always expensive. We prefer to simply get on with achieving your solution.

Our partners

Naturally we choose partners who are best able to fulfil our promises to our clients. So quality, flexibility, expertise, openness and value are Symphony’s selection criteria. From Europe, Australia and New Zealand to the USA

  • SugarCRM

    We’re proud to be a global OEM partner for Sugar CRM. Adapting Sugar’s respected platform has led to Symphony CRM, and the means for you to create extraordinary client relationships through the most innovative and affordable CRM on the market, specifically tuned to match the demands of professional service firms

    Read more

  • Act-On

    Act-On is the marketing automation platform that makes relevance, impact and precision standard features of automated marketing. It focuses on making every marketing element perform to optimum levels, helping you stand out from the competition and achieve outstanding results. And naturally, Act-On can be relied to integrate seamlessly with Symphony CRM

  • APS

    APS maintains a market-leading position in practice management and business intelligence solutions. Their Advance suite is the proven and trusted by professional service firms from New Zealand to the USA. For Symphony, it remains the ideal integration partner with our CRM, with the unerring capacity to transform practice management

  • Cassini Cloud

    SymphonyCRM offers deployment options from Symphony-on-Demand, private cloud or on-premise. Our partner Cassini provides the expertise to help us with
    the cloud deployment options as well as supporting our
    development environment.  Symphony-on-Demand is built on the tried and
    trusted Amazon Web Services infrastructure.

  • OfficeTorque

    We are an OEM supplier for Office Torque, and they have partnered with us to support SymphonyFRM -  the cloud-based solution which integrates with your practice management, accounting software and CRM. It brings CRM to the back office, delivering effective automated control of billing, credit management and payment processes.

  • Orbis Software

    One of the key partnerships in our automation offer, Orbis has helped us create Symphony BPA, a powerful suite of business process management technologies. The solution integrates a range of business applications, which allow you to effectively automate virtually any currently employee-driven business process

Get in touch today

Talk to us about getting all your business systems and technologies working together to support your firm’s ambitions…