Business Development. 

CRM that pulls everything together

Business development is not the same thing as marketing and communication; there needs to be really effective linkage between these disciplines. What’s more, professionals can wind up over-worrying the development of their ‘selling’ skills, and confuse these with marketing techniques. More often than not, the result is lacklustre marketing performance…

These confusions can be overcome by a system where CRM and marketing link intelligently, working in support of professionals who need to hold those opportunity conversations.

Making relationships more rewarding

With Symphony, the CRM platform manages pipelines, giving marketing the ability to identify the opportunities that will likely deliver the highest returns.

Our CRM also includes a module that manages the many relationships between organisations, individuals and opportunities, along with an equally crucial module to handle inbound and outbound referrals. This will be invaluable in helping your firm make the very most of opportunities that arise through key business associates.

Clarity, consistency, accuracy

Symphony CRM can help establish clear and coherent business development processes across your firm. It means that relevant data capture remains consistent, so that when the data feeds into reporting and forecasting, accuracy is maximised.

Unified and smarter working for results

The platform can also be relied on to engage all your relevant teams working to exploit new opportunities. Our CRM makes creating personal business plans for key personnel a far more focused and effective process – their time is made use of intelligently, applied to the actions and interactions that develop relationships and which generate results.

Symphony CRM is business development

CRM in its most effective form is all about developing your firm. With the Symphony solution in place you are able to leverage your client relationships intelligently, focusing time and activity precisely where it’s most likely to produce the desired effects – more work, more revenue, more profitability.

The key benefits

  • Supports and enhances your ability to develop client relationships for maximum mutual benefit
  • Smarter management of inbound and outbound referrals, leading to optimised handling of opportunities
  • More support, allowing your business development team to be more productive and focused on moving your firm forward
  • Precision in reporting and forecasting, dashboard-based to give the right insights to the right people

Get in touch today

Talk to us about getting all your business systems and technologies working together to support your firm’s ambitions…