Business development is not the same thing as marketing and communication; there needs to be really effective linkage between these disciplines. What’s more, professionals can wind up over-worrying the development of their ‘selling’ skills, and confuse these with marketing techniques. More often than not, the result is lacklustre marketing performance…
These confusions can be overcome by a system where CRM and marketing link intelligently, working in support of professionals who need to hold those opportunity conversations.
With Symphony, the CRM platform manages pipelines, giving marketing the ability to identify the opportunities that will likely deliver the highest returns.
Our CRM also includes a module that manages the many relationships between organisations, individuals and opportunities, along with an equally crucial module to handle inbound and outbound referrals. This will be invaluable in helping your firm make the very most of opportunities that arise through key business associates.
Symphony CRM can help establish clear and coherent business development processes across your firm. It means that relevant data capture remains consistent, so that when the data feeds into reporting and forecasting, accuracy is maximised.
The platform can also be relied on to engage all your relevant teams working to exploit new opportunities. Our CRM makes creating personal business plans for key personnel a far more focused and effective process – their time is made use of intelligently, applied to the actions and interactions that develop relationships and which generate results.
CRM in its most effective form is all about developing your firm. With the Symphony solution in place you are able to leverage your client relationships intelligently, focusing time and activity precisely where it’s most likely to produce the desired effects – more work, more revenue, more profitability.
Talk to us about getting all your business systems and technologies working together to support your firm’s ambitions…