With new digital technologies emerging and evolving, it will certainly directly impact on the way you interact with your client, if it hasn’t already! Whether you’re using social media channels, email marketing, website or mobile, the list goes on. Your prospects will seek out your services online, social media posts and read reviews – this is where a marketing automation platform with its analytic tools integrated with a Client Relationship Management (CRM) solution comes into its own.
But, first things first, you need to choose the right CRM solution for your accountancy practice. So, what are the key areas to consider?
Integrating data and processes
A common misconception with CRM systems is that it’s just about serving the needs of marketing and business development. All too often we discover that CRM is just part of the equation when you consider all of the dimensions that make up a Client Lifecycle Management (CLM) platform for an accountancy firm. A CLM solution will encompass all divisions of your practice. Importantly all sources of data, process and policy, need to be integrated into one platform. This means one source to keep up to date with client acquisition, management, retention, cross or up-selling and importantly higher levels of client engagement.
Ease of use
A system with an intuitive user experience, such as that provided by SymphonyCRM (powered by SugarCRM), provides seamless integration between the desktop browser and mobile. With enhanced workflow and automation routines your team become more efficient in delivering client outcomes and improving the client experience.
Flexible to future proof
The system you choose should be flexible to future proof your business. The right CRM solution will give you the control to adapt software and data in response to regulatory change, security needs or future integration needs. It has the ability to absorb outdated legacy systems and processes thus eliminating data silos.
The platform must also give you a bigger picture of your client’s needs. From the lead through to client management, the team needs access to as much data as is possible. This enhances the client experience.
Take the next-step
At Symphony, we work with you to co-ordinate data and processes within a CRM platform so that the database is unified, up to date, and everyone is happy to use it. To maximise your business opportunities, integrate with marketing automation to allow you to create, operate and maintain automated processes. With so many in the practice linked to the same clients you can deliver a consistent and seamless service. Make your practice stand out from the crowd and impress your clients with your approach.
Talk to us about getting your software application platforms working together to support your firm’s organisational objectives and strategic goals…