Xero to hero

Xerocon London is one of the key dates in the calendar. This conference for cloud accounting sees industry leaders from the UK, Europe, Middle East and Africa come together and listen to keynote speakers and to hear the latest product announcements.

We read with interest that Chris Hoy, world champion and six-time Olympic gold winner was a true inspiration at the conference this year, just as much as he is on his bike. One of the key points he made in his keynote speech was about focusing on the ‘process, not the outcome’ and about ‘breaking a strategy down into chunks to help achieve goals by making them more manageable’. We couldn’t agree more.

Technology such as CRM and marketing automation are areas that may seem overwhelming to think about incorporating into your practice, but once it’s there the benefits far outweigh any challenges. So how does this relate to Chris Hoy’s point?

Well, if you’re looking to review or find the right CRM and marketing automation solution, first things first, it’s about getting to the heart of your business and any restraining forces that limit the practice. You need to understand the current systems and processes within your firm and delve right into the detail of every part to understand how the practice may be limited.

That’s why we always use the proven methodology such as EnvisionTM at the outset as it establishes the key themes and areas that are holding your firm back and more importantly – Why. From there it’s a natural step to start planning how you will effect change.

Symphony has a mission of the relentless pursuit of new methods to transform software platforms and process for professional service firms. So, if you’re looking to ensure you drive positive outcomes by introducing new platforms and process, get in touch with our team to discuss the right solution for you.

You can read more about Xerocon’s keynote speakers here.


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