For a professional services firm to be effective, its business development, marketing and divisions responsible for client service delivery need to be linked. But, so often, we hear about the challenges of the team not being connected with relevant content that will allow them to benefit from opportune conversations. This is usually as a result of data silos that will have formed over the years. So how can firms break through and eliminate those silos?
The challenge that so many firms in the legal and accounting sectors are facing is how to intelligently link insight from all areas to support the business and relationships between organisations, individuals and opportunities.
Creating a single data entry point for your CRM will set you on your way to eliminating data silos. Platforms that work in this way allow for easy access, readily available information, logical organisation and consistency across the board. To achieve this the CRM platform needs to facilitate the integration of the other systems that are creating data silos or in some cases eliminate them.
Establishing clear business development processes across your firm will help overcome the challenge of data silos. With a coherent process relevant data capture remains consistent, so that when the data feeds into reporting and forecasting, accuracy is maximised.
If you’ve been looking to invest in a new CRM then a couple of key things to look for in the platform you choose are:
SymphonyCRM features a specific module for professional service firms that manages the relationships between companies, individuals and prospects. With SymphonyCRM, you can leverage your key relationships intelligently, this frees up time by focusing activity precisely to ensure productivity which in turn means more revenue and more profitability. It encompasses other avenues of data linking to records, such as tasks, team members, clients, organisations, leads, events and notes. Ultimately, it’s adaptable and flexible to any businesses processes.
If you’d like more information about Client Lifecycle Management and how we work with legal and accounting firms like yours, contact Sarah, our Business Development Director via firstname.lastname@example.org
Talk to us about getting your software application platforms working together to support your firm’s organisational objectives and strategic goals…